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ALTER'S STORY

ALTER’S RAPID FILTER SYSTEM IS THE CREATION OF JOSHUA KASUMOVIC & JONATHAN MADONIA. AFTER A RUN & GUN PHOTO/VIDEO DOCUMENTATION OF A MOUNTAINEERING TRIP, JOSH BECAME FRUSTRATED WITH FREQUENT FILTER CHANGES. HE APPROACHED JONATHAN WITH A SOLUTION AND THE CONCEPT OF THE RFS. THEY FORMED A PARTNERSHIP AND PASSIONATELY COLLABORATED ON THE DEVELOPMENT OF THEIR INNOVATIVE PRODUCT. AFTER TWO YEARS OF PREPARATION AND 10 PROTOTYPES, THEY LAUNCHED A SUCCESSFUL KICKSTARTER CAMPAIGN WHERE 1300 EARLY ADOPTERS BROUGHT THE IDEA TO LIFE. THE TEAM IS NOW FULFILLING ORDERS AND MAKING THE RFS AND RFS+ AVAILABLE TO PHOTOGRAPHERS AND VIDEOGRAPHERS AROUND THE WORLD.

RETAIL PARTNERS

FOR USA CUSTOMERS

FOR EU CUSTOMERS

OVER 3000 UNITS SOLD

TO 1600 BACKERS

THE TEAM

Joshua Kasumovic

Joshua Kasumovic

Co-founder

Joshua Kasumovic is a man of adventure who enjoys exploring with camera in hand. His grand creativity has led him to dream of and pursue entrepreneurial endeavors since early adolescence. With a passionate vision and extensive experience in customer service, he is compelled to establish Alter as a household name within the photography industry.

Jonathan Madonia

Jonathan Madonia

Co-founder

AN EXPERIENCED ENGINEER WITH A TALENT FOR MECHANICAL AND INDUSTRIAL DESIGN. HIS REMARKABLE ACHIEVEMENTS IN EDUCATION AND PRACTICAL WISDOM INSPIRE AN ATMOSPHERE OF CONSTANT INNOVATION.
Kyle Broxterman

Kyle Broxterman

Marketing director

Kyle found his passion for photography while in search of a way to share the raw moments found in adventures with others. Right around the time he picked up a camera, he came across Alter when it was just a seed of an idea. From the beginning, Kyle was inspired by the vision, saw potential in the product, and since then has been closely involved with every stage of its growth and development. Kyle brings a unique perspective and insight into the brand with a background in sales, a keen understanding of customer service, and a wealth of experience behind the lens.